It's a Dirty Job, but Someones Gotta (Automotive Advertising)

Ford wasted no time jumping on the Toyota Tundra's less than perfect crash rating, although recently it received a "Good" from the insurance institute which is their highest rating possible. The host of Discovery Channel's Dirty Jobs, Mike Rowe, is the current spokesperson for Ford trucks. From what I've seen(on both his show, and other tv appearances including the Daily Show) he is a very likable guy. The combination of his sense of humor, booming voice, and equity of toughness plays well for tv spots like the one posted above. How appropriate that the host of a show called Dirty Jobs has a hand in one of the dirtiest and most difficult jobs of them all, saving Ford. The other spots featuring Mike Rowe are featured below.

I may not be in the proper demographic/psychographic, but I prefer Mr. Rowe over the current spokesperson for Ford's new Superduty. That guy is just trying too hard to be tough and intense. I can't take it seriously. Then again, it may hit those guys that need Superduty trucks just right. (The Superbowl Superduty ad is posted below as well)

Mike Rowe F150 Leaf Spring Spot


Mike Rowe F150 Box Frame Spot


Super Duty Superbowl Spot