When was the last time you just went for a drive? (Automotive Advertising)

Here's a new commercial for the VW Golf. I actually thought it would be American made, but it was created at DDB, London, and is just stunning. The music, and the images create that night drive feeling, when you're driving around, just for the sake of driving. A time to motor on the streets that are so crowded during the day, but are so quiet and peaceful at night. It's not about going as fast as you can because it's empty. It's about enjoying the drive because it's you, and no one else.

Visit www.night-driving.com to see the great website that goes with this campaign.

Spotted: 2007 Ducati 1098 S Tri Colore (Automotive)

While over at one of my favorite breakfast spots in Newport today, I came across this beautiful 2007 Ducati 1098 S Tri Colore. It is by no means a cheap ride, costing approx. $30,000 here in the U.S. and even more abroad. I spoke to the owner for a second. He had only had the bike for 3 weeks, but was loving it. Check out the official website for the bike here.

If you are a real motorcyle or Ducati motorhead jump over to this website here that has embedded youtube videos of one senior designer , Gianandrea Fabbro, giving an impromptu speech on the bike's creation (the 1098S in general and not the specifically tricolore), from "paper to the street." (desmo.com)

Peugeot's Ad is Magic (Automotive Advertising)

This is the type of car ad I'm looking for these days. Innovative, and very creative but fitting perfectly with the message of the car it's advertising. It's a European ad, which isn't too much of a suprise. From the beginning it has a very Euro feel. Something about it just radiates emotion and style that often comes from across the pond campaigns. The Peugeot 1007 and Peugeots in general aren't sold here in the U.S. which may allow for more risk taking when it comes to marketing, but either way, bravo, bravo.

Commercial Credits:
Peugeot 1007 – Easy Life
Agency: Euro RSCGArtistic
Director: Alexei Berwitz
Copywriter: Angus Wardlaw
Agency Producer: Marianne Cherchevsky
Director: Antoine Bardou-Jacquet
Production Company : Parizan Midi Minuit
Producer: Franck Montillot
Post Production: Buf
Music: “La Breeze” from Simian
Illustrators: Petra & Jean-Francois Moriceau

Absolut's New TV Campaign is Awe Inspiring (Advertising)

Another non-automotive tv commercial for all of you. It's just too damn good not to share.

I advise visiting this site (http://adpawn.ovh.org/) to see the other tv spots and print ads for the campaign.

Oh Good God Green STi!! Nooo (Automotive)

Edited 5-24-07

I saw this on the road yesterday. I don't know if it's cruel of me to share it, or my duty so that such injustices don't happen again. You can be the judge.

After some discussion with my NASIOC.com buddies, it has been deicded it is a WRX TR with an STi wing. I apologize for my mistake, but the title rolls off the tongue a bit easier with the STi I think.

For Your Entertainment: The Car Chases of Film

Inspired by Jalopnik.com
For those of you viewing this through facebook visit the original post for embedded content


Ronin Chase 1




Ronin Chase 2




The Rock




Matrix Reloaded Part 1




Matriz Reloaded Part 2




The French Connection




Bullitt




Bourne Identity




Bourne Supremacy




Terminator 2 LA River




Blues Brothers




Original Italian Job Part 1




Original Italian Job Part 2




Gone in 60 Seconds Part 1(new version)