Wednesday, May 23, 2007

Peugeot's Ad is Magic (Automotive Advertising)


This is the type of car ad I'm looking for these days. Innovative, and very creative but fitting perfectly with the message of the car it's advertising. It's a European ad, which isn't too much of a suprise. From the beginning it has a very Euro feel. Something about it just radiates emotion and style that often comes from across the pond campaigns. The Peugeot 1007 and Peugeots in general aren't sold here in the U.S. which may allow for more risk taking when it comes to marketing, but either way, bravo, bravo.

Commercial Credits:
Peugeot 1007 – Easy Life
Agency: Euro RSCGArtistic
Director: Alexei Berwitz
Copywriter: Angus Wardlaw
Agency Producer: Marianne Cherchevsky
Director: Antoine Bardou-Jacquet
Production Company : Parizan Midi Minuit
Producer: Franck Montillot
Post Production: Buf
Music: “La Breeze” from Simian
Illustrators: Petra & Jean-Francois Moriceau

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