Tuesday, May 29, 2007
Road Eats a Prius (Automotive Advertising)
This is the new Toyota Spot for the Camry Hybrid. The voiceover is still done by Ed Harris (The Rock, Apollo 13, etc) but the visuals are what make this ad stand out. The special effects and CGI work are top notch, and create a visually catching ad that quickly conveys that a hybrid Camry exists, and that it's technology is based on the Prius. Mission accomplished.
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