Article of Inspiration: http://adage.com/cmostrategy/article?article_id=116600
I came across this article in on adage.com today that talks about how consumers have much thicker skin than advertisers think. I rather you spend your time reading the article, than what I have to say, but there are a few short comments. Consumers do have thick skin, but it only pertains to content they choose to watch. Commercials are forced upon them, so anything they don't want to see is very offensive. However, advertising creatives need to take risk to try new things. Pushing the limits can be very dangerous with certain products that can have claimed effects on behavior. (Car ads that show aggressive driving and then get blamed for an accident) I'm not for advertising that causes accidents or injury, but agencies must take more creative risks, especially in the automotive industry where status quo is so strong.
Saab and Saturn should be a perfect example of a companies with new and improved product coming out and coming, that has a great back story, and some niche following already. They could really push advertising in some innovative directions, especially Saab. I hope something special comes out of it.
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