A company by the name of viZoo has invented an innovative 3-D video displaywhich has been used to advertise various client's products around the world. I first learned about them through their work for Lexus in Time Square about a year and a half ago for the new Lexus IS launch. More recently it was used during the launch of Windows Vista in Copenhagen. It's some pretty amazing technology that works especially well for new product launches, capable of giving 3-D life like images of anything from a car, to a new cell phone. The videos can't possible do it justice, but I will include a couple that should give some idea of the potential. I think people's reaction at the scene best convey the stopping power. The market for displays at big name auto shows alone is enough for viZoo to succeed, but their drive to innovate in even more areas makes them a company to watch in the future as well. www.viZoo.dk
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Lexus IS NY Times Square Display (http://www.youtube.com/watch?v=YegcWfTu4Oo)
Toyota Rav4 Display in the Copenhagen Airport (http://vizoo.dk/showreel_wmvs/EPK_FF_Toyota.wmv)
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